Consumering

Se o marketing adapta um negocio ao mercado o que que fazem as empresas que se adaptam ao consumidor? Fazem Consumering. Um blog de artigos sobre como transformar uma empresa comercial num negocio de produtos preferidos pelos consumidores. www.consumering.pt

14/04/2009

Quando a imagem de marca estiver obsoleta

Será substituída pela diversidade de marca-próprias.

O custo de produção e o acesso à distribuição eram barreiras à entrada de concorrentes que sustentavam o valor das marcas.
Na Internet, tal como nos supermercados, os produtos de marca branca retiram às marcas o valor da escassez, de serem os únicos capazes de ter um produto bem embalado.


o blog Consumering encontrou uma nova morada.

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